Case Studies | Content Marketing Institute

 

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Case Studies in content marketing for companies. Many companies look at case studies as a means to attract new customers. According to the B2B Content Marketing Study by the Content Marketing Institute, 77 percent of companies use case studies as part of their content marketing activities. One of the best ways to learn about content marketing is to see what others are doing. Check out these in-depth case studies that walk you through the process organizations are using to get better results with content marketing. Call to Action (CTA): Not every case study needs a CTA, but putting a passive one at the end of your case study can encourage your readers to take an action on your website after learning about the work you've done. To help you visualize this case study outline, check out the case study template below, which can also be downloaded here.


The Ultimate Marketing Case Study Template - Curata Blog


In the social sciences and life sciencesa case study is a research method involving an up-close, case study content, in-depth, and detailed examination of a subject of study the caseas well as its related contextual conditions. Case studies can be produced by following a formal research method. These case studies are likely to appear in formal research venues, as journals and professional conferences, rather than popular works. The resulting body of 'case study research' has long had a prominent place in many disciplines and professions, ranging from psychology, anthropology, sociology, and political science to education, clinical science, social work, and administrative science.

In doing case study research, the "case" being studied may be an individual, organization, event, or action, existing in a specific time and place, case study content. For instance, clinical science has produced both well-known case studies of individuals and also case studies of clinical practices. Another suggestion is that case study should be defined case study content a research strategyan empirical inquiry that investigates a phenomenon within its real-life context.

Case study research can mean single and multiple case studies, can include quantitative evidence, relies on multiple sources of evidence, and benefits from the prior development of theoretical propositions.

Case studies should not be confused with qualitative research and they can be based on any mix of quantitative and qualitative evidence. Single-subject research provides the statistical framework for making inferences from quantitative case-study data. In business research, four common case study approaches are distinguished. Eisenhardt 's methodological work. Yin 's guidelines and making positivist assumptions. There are substantial methodological differences between these approaches.

An average, or typical case, is often not the richest in information. In clarifying lines of history and causation it is more useful to select subjects that offer an interesting, unusual or particularly revealing set of circumstances. A case selection that is based on representativeness will seldom be able to produce these kinds of insights.

When selecting a case for a case study, researchers will therefore use information-oriented sampling, as opposed to random sampling.

Alternatively it may be chosen because of researchers' in-depth local knowledge; where researchers have this local knowledge they case study content in a position to "soak and poke" as Richard Fenno put it, [15] and thereby to offer reasoned lines of explanation based on this rich knowledge case study content setting and circumstances.

Whatever the frame of reference for the choice of the subject of the case study key, outlier, local knowledgethere is a distinction to be made between the subject and the object of the case study. The subject is the "practical, historical unity" through which the theoretical focus of the study is being viewed.

Thus, for example, if a researcher were interested in US resistance to communist expansion as a theoretical focus, then the Case study content War might be taken to be the subjectcase study content, the lens, the case study through which the theoretical focus, the objectcould be viewed and explicated.

Beyond decisions about case selection and the subject and object of the study, decisions need to be made about purpose, approach and process in the case study. Gary Thomas thus proposes a typology for the case study wherein purposes are first identified evaluative or exploratorythen approaches are delineated theory-testing, theory-building or illustrativethen processes are decided upon, with a principal choice being between whether the study is to be case study content or multiple, and choices also about whether the study is to be retrospective, case study content, snapshot or diachronic, and whether it is nested, parallel or sequential.

Some cases study marketing analysis to ensure a full understanding of the effects on an organization. In a case where the market of any organization is in jepoardy, case study content, the agency will seek answers and solutions. In order to fulfill this need, the organization must gather pertient information.

Case studies can be used case study content establish where the problem originates by utilizing several research methods. The primary methods used include: interviews, surveys, focus groups, observations and in some cases, field trials.

In public-relations research, three types of case studies are used: [21]. Under the more generalized category of case study exist several subdivisions, each of which is custom selected for use depending upon the goals of the investigator.

These types of case study include the following:, case study content. At Harvard Law School InChristopher Langdell departed from the traditional lecture-and-notes approach to teaching contract law and began using cases pled before courts as the basis for class discussions.

Research in business disciplines is usually based on a positivist epistemology[24] namely, that reality is case study content that is objective and can be discovered and understood by a scientific examination of empirical evidence.

But organizational behavior cannot always be easily reduced to simple tests that prove something to be true or false, case study content. Reality may be an objective thing, but it is understood and interpreted by people who, in turn, act upon it, and so critical realismwhich addresses the connection between the natural and social worlds, is a useful basis for analyzing the environment of and events within an organization.

Case studies in management are generally used to interpret strategies or relationships, to develop sets of "best practices", or to analyze the external influences or the internal interactions of a firm. Frederic Le Play first introduced the case-study method into social science in as a handmaiden to statistics in his studies of family budgets.

In all these disciplines, case studies were an occasion for postulating new theories, as in the grounded-theory work of sociologists Barney Glaser and Anselm Strauss One of the areas in which case studies have been gaining popularity is education and in particular educational evaluation, case study content. Comparative case studies, in social science, policy, and education research; discusses one approach, which encourages researchers to compare horizontally, vertically, and temporally.

Using case studies in research differs from their use in teaching, where they are commonly called case methods and casebook methods. Teaching case studies have been a highly popular pedagogical format in many fields ranging from business education to science education.

Harvard Business School has been among the most prominent developers and users of teaching case studies. Additional relevant documentation, such as financial statements, time-lines, and short biographies, often referred to in the case study as exhibits, and multimedia supplements such as video-recordings case study content interviews with the case subject often accompany the case studies.

Similarly, teaching case studies have become increasingly popular in science education. The National Center for Case Studies in Teaching Science has made a growing body of case studies available for classroom use, for university as well as secondary school coursework.

From Wikipedia, the free encyclopedia. This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Not to be confused with case methodused in teaching. Encyclopedia of Case Study Research.

Case Study Case study content Design and Methods 5th ed. Classic Case Studies in Psychology. Abingdon, England: Hodder Education. New York: Basic Books. New York: Springer. Qualitative Sozialforschung: Lehrbuch in German. Weihnhein, Basel: Beltz. Business Case study content. Journal of International Business Studies. The Academy of Management Review. The Art of Case Study Research.

Berkeley: University of California Press. Qualitative Inquiry, case study content. London: Queen Mary University. Safety Science. American Case study content Science Review.

July 31, In Ragin, Charles C. What Is a Case? Cambridge University Press. Retrieved August 20, In Heath, Robert L.

Encyclopedia of Public Relations. SAGE Publications published There are three major types of case study content studies case study content to public relations: linear, process-oriented and grounded.

Journal of Management Policy and Practice. The Accounting Review. Scandinavian Journal of Disability Research. Journal of Business Case Studies.

Policy Studies Journal. The American Catholic Sociological Review. Cambridge Journal of Education. Personalizing Evaluation. Rethinking Case Study Research. Harvard Magazine. Case-based Teaching and Learning for the 21st Century. University at Buffalo. Management Consulting Formula.

Clinical research and experimental design. Clinical trial Trial protocols Adaptive clinical trial Academic clinical trials Clinical study design. Randomized controlled trial Scientific experiment Blind experiment Open-label trial, case study content. Cross-sectional study vs. IncidenceCumulative incidencePrevalencePoint prevalencePeriod prevalence.

Risk differenceNumber needed to treatNumber needed to harmRisk ratioRelative risk reductionOdds case study contentHazard ratio.

Attributable fraction among the exposedAttributable fraction for the populationPreventable fraction among the unexposedPreventable fraction for the population.

 

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One of the best ways to learn about content marketing is to see what others are doing. Check out these in-depth case studies that walk you through the process organizations are using to get better results with content marketing. The marketing case study is one of the oldest and most venerable examples of content marketing. From Oprah touting how Weight Watchers has worked for her, to American Express endorsing SalesForce, case studies are prevalent across industries and marketing forms.. According to a B2B marketing trends report, customer testimonials and case studies are considered the most effective content. Case Studies in content marketing for companies. Many companies look at case studies as a means to attract new customers. According to the B2B Content Marketing Study by the Content Marketing Institute, 77 percent of companies use case studies as part of their content marketing activities.